Main Ingredients:
Paris + Louis Vuitton + Cup of Couple +Kate Loves Me + Amlul + Lovely Pepa + #LVEXPERIENCE
Recipe:
Direction
Honour handcraft & increase perception of quality
Create a lifestyle around the brand
Mass
Louis Vuitton does many projects to introduce us to their history and brand values. This #LVExperience in Asnieres is one of them where we get to see the Maison de Famille thanks to a team of influential bloggers. We discover the house where Louis Vuitton lived, the history of the brand and how it was born, the craftmanship behind all the trunks, etc. I believe the project was for the Spanish audience as all the bloggers included in this project are Spanish.
There was a dedicated hashtag, #LVExperience, to keep all the tweets and instagrammed pictures under one topic so that it was easier for us, the consumer, to see the experience from three different points of views.
Velocity
The three bloggers who took part in this project were: Pelayo Diaz from Kate Loves Me with 32k followers, Gala Gonzalez from Amlul with 78k followers, Cup of Couple with 5k followers and Alexandra from Lovely Pepa with 21k followers on Twitter.
They all instagrammed and tweeted their experience live, using the tag #LVExperience.
Following the experience, they all blogged about their visit to the Maison de Famille. (You can read these here, here, here and here.) The guys behind Cup of Couple even created a video of their experience which is fun to watch.
This is not the first time LV is doing such a project. I think there is a greater global strategy behind this as they had done quite the same project in Italy last year with Chiara Ferragni from The Blonde Salad, Veronica Ferraro from The Fashion Fruit, Leonardo Iuffrida & Alessandro Mancarella from The Real Nob and Alessandro Airo from Little Snob Thing. The brand is good at localizing their global strategy and using local influencers to increase the impact.
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