Trend Alert: Andrew Yang + Dolls

I recently discussed how Louis Vuitton integrates dolls into their digital marketing strategy. I just found out about the dollmaker Andrew Yang who has been creating 27' rag dolls for important fashion and luxury brands since 2008. As dolls seems to be a trend that still continues to pop up in digital marketing, I wanted to refresh our memories about Yang's interesting projects.
Andrew Yang's creations can be a great inspiration to see how you can strengthen the mass of your digital projects in order to increase your digital momentum.

1. Valley of Dolls for Block Magazine:

The Block Magazine commissioned dollmaker Andrew Yang to interpret ten looks from the Spring 2010 fashion shows. There were dolls wearing creations of Lanvin, Givenchy, Gareth Pugh, Marc Jacobs, Comme des Garçons, Rick Owens, Ann Demeulemeester, Katie Eary and Proenza Shouler.
I think this was the moment in which Yang attracted the attention of luxury brands as the pictures of these dolls were quite viral in the blogosphere.

 














2. Miriam Morello for Frankie Morello:

Frankie Morello commissioned Yang to create 14 'vampire' dolls inspired by their FW 2010 Womenswear collection. The brand anticipated one of the these dolls calling it Miriam Morello, inspired by Susan Sarandon's character in the movie 'The Hunger'. Miriam Morello then became the blogger of the brand and posted frequently on Frankly. After a few months of blogging from the doll's point of view, the brand organized an instore event during Milan Fashion Week, showcasing all of 14 dolls Yang had created for Frankie Morello.
The blog is still active here. But the doll is not using its personal Facebook account anymore. The cover story it earned in Italy is available here.


3. VFNO 2010 Dolls for Barney's:

Barney's commissioned Andrew Yang to create two Vogue dolls for VFNO 2010 in New York: one of Anna Wintour and the other of Grace Coddington. According to an article on T Magazine, the dolls were auctined off on charitybuzz.com

4. Kouklitas Dolls for JOYCE:
To celebrate Joyce's 40th Anniversary, Andrew Yang was commissioned to create over 60 dolls for Joyce's Shanghai & Hong Kong boutiques. All dolls were on sale and the media was quite interested in interviewing the young dollmaker during the event.
There's even a video summing up the whole project.

JOYCE Doll Dreams from NEON LIGHTHOUSE on Vimeo.

5. Christmas Windows for Lafayette:

Andrew Yang became a sort of go-to person for dazzling store windows with a portfolio like Barney's, Joyce and finally Lafayette. Galeries Lafayette launched their 'Nöel Rock 'n Mode' windows in collaboration with Andrew Yang back on November 2011. Lafayette shared a video of the windows that earned around 3k views on Youtube.

6. Lancome's Porcelain, Golden & Star Doll:

One of the most recent & interesting collaborations of Andrew Yang is this one with Lancome. He teamed up with the beauty giant and created a trio of Kouklitas dolls.
Celebrating the Lancome's Christmas make-up collection 'Happy Holidays', Yang presented three collectable dolls for the occasion: Alyssa, the Porcelain Doll... Isabella, the Golden Doll... And Camille, the Star Doll...